Want to utilize social networking websites as a marketing tool? More than 72% of all Internet users across the globe actively use social media. And about 71% of them access social media 'on-the-go'. If you're not there, you're running the risk of getting extinct! The goal of SMM is to create content that users will share with their social network to broaden customer reach. One of the key components of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to your website. SMO can be done two ways - adding social media links to content, such as RSS feeds and sharing buttons or promoting activity through social media by updating statuses or tweets, or blog posts.